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OUR GOAL

P2R STORY

Founded in 2018, P2R is on a mission to equip cycling enthusiasts around the globe with professional-grade gear. Built on over 15 years of expertise in helmet design, R&D, and manufacturing, our products have earned the trust and admiration of riders across Europe, Japan and China.

Rooted in the belief that sport and style need not be mutually exclusive, P2R creates versatile, personalized cycling solutions tailored to modern lifestyles and diverse riding scenarios. We are dedicated to delivering peak performance without sacrificing aesthetics—so you can chase the thrill of the ride with a youthful spirit and uncompromising style.

2009

Launched our venture into the helmet industry, developing and manufacturing helmets for European clients.

2011

Expanded R&D and production of sports helmets for customers across Europe, the UK, the USA, Canada, Japan, Australia, New Zealand and beyond.

2018

Established the P2R brand and entered the European market, focusing on design, R&D and sales of cycling gear.

2019

Entered the Japanese market with our highly praised children’s cycling helmets, sold through Costco Japan.

2023

Successfully entered 18 countries and regions—including Europe, the UK, Japan and the Philippines—and built a global sales network.

2024

Entered  the Chinese market with MIPS helmets, sports eyewear and cycling apparel,achieving, No.1 sales on Tmall. 

2025

Earned Virginia Tech 5-Star safety certification, ranking #7 worldwide and #2 among road helmets.

Officially entered the U.S. market.